Support for Hive Rebrand (In Principle)

# Support for Hive Rebrand (In Principle) https://images.squarespace-cdn.com/content/v1/5ee5d81d6b26b20957e1e97f/1634460877546-W3MH3SPZEPYPIUYI3SZZ/hive.png **DHF Proposal — 1 HBD/day for 3 months - Returned to DHF** ## What this proposal asks By voting for this proposal, you are stating two things: 1. You believe Hive's name is a structural barrier to growth that cannot be solved by marketing, apps, or community effort alone. 2. You believe a rebrand is worth pursuing, even knowing it will carry real costs — costs that will be detailed and funded through separate follow-up proposals. This proposal does not suggest a new name. It does not commit to a timeline or budget. It measures whether the community has the will to seriously pursue this path. ## Why this matters The evidence is laid out in the companion post, [The Case for Rebranding Hive](https://peakd.com/hive-102930/@demotruk/the-case-for-a-rebrand). In short: - When this blockchain was called Steem, price and search interest were tightly correlated (r = 0.86). When the price pumped, people Googled the name, found the platform, and signed up. The flywheel worked. - Under the name "Hive," that correlation is gone (r = −0.22, not statistically significant). The name is drowned out by hive.com, Apache Hive, and thehive.ai. Price pumps produce zero organic discovery. - Tokens with unique names — Solana, Polkadot — maintain the price-to-search correlation that Hive has lost. This is not bad luck. It is a design error in our choice of name. - Every app built, every community cultivated, every marketing campaign run — all of it operates behind a wall that prevents compounding. The name is the bottleneck. ## What happens if this passes Community members will be invited to submit concrete rebranding proposals — each with a proposed name, implementation plan, and DHF budget request. Those proposals will stand or fall on their own merits. The follow-up proposals will need to account for the real costs of a rebrand: domain changes, frontend updates, exchange coordination, and developer tooling. This proposal acknowledges those costs exist without pretending to enumerate them. ## What happens if this fails The idea is settled. If the community cannot support a rebrand enough to clear the return proposal, there is no mandate to pursue it further. ----- If you support a rebrand of Hive, please find the proposal here and vote: https://peakd.com/me/proposals  Please reblog this proposal for visibility. ----- ## Apoyo al Cambio de Nombre de Hive (En Principio) **Propuesta DHF — 1 HBD/día durante 3 meses - Devuelto al DHF** ### Qué solicita esta propuesta Al votar por esta propuesta, estás afirmando dos cosas: 1. Crees que el nombre de Hive es una barrera estructural para el crecimiento que no puede resolverse solo con marketing, aplicaciones o el esfuerzo de la comunidad. 2. Crees que un cambio de nombre vale la pena perseguirlo, sabiendo que conllevará costos reales — costos que serán detallados y financiados a través de propuestas de seguimiento separadas. Esta propuesta no sugiere un nuevo nombre. No establece un cronograma ni un presupuesto. Mide si la comunidad tiene la voluntad de seguir este camino en serio. ### Por qué esto importa La evidencia está expuesta en la publicación complementaria, [El Caso para Cambiar el Nombre de Hive](https://peakd.com/hive-102930/@demotruk/the-case-for-a-rebrand). En resumen: - Cuando esta blockchain se llamaba Steem, el precio y el interés de búsqueda estaban estrechamente correlacionados (r = 0,86). Cuando el precio subía, la gente buscaba el nombre en Google, encontraba la plataforma y se registraba. El ciclo virtuoso funcionaba. - Con el nombre "Hive", esa correlación ha desaparecido (r = −0,22, estadísticamente no significativo). El nombre queda ahogado por hive.com, Apache Hive y th […]